Ah, Samhain. That magical time of year when the veil between worlds thins, and we’re given the perfect opportunity to reflect, release, and transform. But let’s get real here—this isn’t just about lighting a candle and feeling spooky. Samhain is a powerhouse of energy, and if you’re even thinking about starting a purpose-driven business, this is the season to use it to your advantage.

Samhain marks the witch’s New Year, a time to honor what’s come before and prepare for what’s next. So, why not tap into that dark, potent energy to set yourself up for a new journey? Starting a business can be intimidating, but Samhain is here to remind you that transformation isn’t just possible—it’s downright inevitable when you’re intentional about it. So grab your cauldron (or a notebook, your call), and let’s dive into how to use Samhain’s energy to fuel your business dreams.

Reflect: What Are You Leaving Behind?

In the spirit of honoring the past, let’s start by taking a look back. Every Samhain, witches reflect on the past year, acknowledging what served them and what needs to be left behind. In business, this step is pure gold. Before you dive headfirst into your grand plans, think about the crap that’s holding you back.

If you’re looking to start a business, ask yourself:

✦ What old beliefs are still lurking around? (Hello, self-doubt, fear of failure, and “I’m not good enough” nonsense.)

✦ Are there habits, jobs, or relationships draining your energy that you’re ready to ditch?

✦ What past experiences have given you tools that you’re keeping in your toolkit? Sometimes, our old jobs, even the ones we hated, leave us with skills that are just what we need.

Reflecting on these questions isn’t about dragging up every skeleton in the closet; it’s about seeing what’s useful and what isn’t. This is your time to release whatever’s keeping you stuck. Imagine you’re clearing out the energetic junk drawer so you can start fresh and free.

Set Powerful Intentions: What’s Calling You Forward?

Samhain is also a time to set intentions for the year ahead. This isn’t about setting some boring business goals. We’re talking purpose-driven intentions. What lights a fire under you? What does your soul want to create? Intentions are the bones of any successful venture, especially if you’re building a business that honors your magic.

Here’s a little spellwork to get you started:

1. Light a black candle for transformation and a white one for clarity. Let them set the tone.
2. Write down your big, juicy intention for your business. Be bold here—no playing small.
3. Focus on how you want this business to make you feel, not just the outcome you want to see. Are you craving freedom, creativity, impact, or all three?
4. Say your intention aloud. (Yes, even if you feel a little silly. Power comes from claiming it out loud.)

This is your season to set intentions that are unapologetically you. Business isn’t just about numbers and structure; it’s about passion, purpose, and, yeah, maybe a little magic.

Work with the Veil: Connect with Your Business Ancestors

Okay, so maybe “business ancestors” sounds a bit weird, but hear me out. Samhain is a time to connect with spirits and ancestors. Now, I’m not saying you need to summon a ghostly boardroom meeting, but this is the perfect season to connect with the wisdom of those who came before you. Think about the entrepreneurs, creators, and innovators whose work inspires you. In a way, they’re your business ancestors.

Here’s a fun exercise: make a list of people you admire in your industry. What qualities did they bring to the table that you’d like to embody in your own journey? Maybe it’s resilience, boldness, creativity, or even a bit of rebellion. Use this time to connect with their energy, and let their stories fuel your fire. Light a candle, look over that list, and invite those energies to guide you.

This season, let yourself be guided by those who’ve already blazed the trail. You don’t have to do this alone. Draw strength from those who inspire you.

Embrace Death and Rebirth: Make Peace with Change

Samhain is all about honoring death, which may sound intense, but it’s essential in business. Building something new often means parts of the old must go. So, get comfortable with a little death and rebirth, business-style.

Starting a business that aligns with your purpose might mean letting go of security, predictability, or even a steady paycheck (and yeah, that can be scary). But here’s the thing: transformation doesn’t happen without a little discomfort. Samhain reminds us that letting go is part of growth.

Think about what parts of your old life might need to “die” to make space for this new venture:

✦ Old mindsets that tell you a 9-to-5 is the only secure path.

✦ Comfort zones that keep you from taking risks.

✦ Habits that aren’t in alignment with where you want to go.

Let this season of transformation remind you that nothing amazing ever came from playing it safe. Sometimes, you’ve got to let things go to create space for something better.

Plan for the Future with Samhain’s Energy

Once you’ve reflected, set intentions, connected with your “business ancestors,” and embraced the rebirth process, it’s time to plan. But let’s do this Samhain style—with a little bit of ritual and a whole lot of intention.

Grab a journal or a fresh document and start brainstorming your vision for this next year. Don’t just focus on goals and deadlines. Tap into how you want to feel as you build this business. Think of it as sowing seeds that will sprout and grow through each season. Picture where you want to be a year from now, and feel the energy of that vision. Plant it like a seed and let the magic do its thing.

For an extra boost, consider setting up a Samhain altar dedicated to your business. Include things that represent growth, abundance, and success—coins, symbols of your goals, crystals for manifesting. Let it be a visual reminder that you’re creating something powerful.

Final Spell: Honor Your Magic and Let Samhain Guide You

Samhain is the season of transformation. As you step into this next chapter, remember: you don’t have to leave your magic at the door. Let Samhain’s energy guide you as you build a business that honors your purpose. Reflect, release, connect, and plan with a little extra sass and intention. This isn’t just about starting a business; it’s about creating a life that aligns with who you truly are.

If you’re ready to create a business that aligns with your soul’s purpose, I’d love to help you along the way. Join the waitlist for my Spiritual Business Mastery course, and let’s build something powerful together.

And if you’re looking to stay connected with more witchy insights, soulful business tips, and a bit of magic in your inbox, sign up for my newsletter and grab my free self-care workbook for more intentional business growth. (You can sign up at the bottom of this page!)

This Samhain, tap into the season’s energy and start planting the seeds for your future. Embrace the magic, own your power, and watch what happens when you build a life that truly honors your soul.